Tim Cook: Apple Has 'Great Interest' in TV

Apple CEO Tim Cook (left) welcomes U2 at Apple's special event in Cupertino last Tuesday. Credit: NY Post

Good morning. It's Monday, September 15th.

Here's what you should know today:

In a rare candid interview with Charlie Rose on Friday, Apple CEO Tim Cook confirmed Apple "continues to have great interest" in TV. 

Hello again on this crisp Monday morning. I am so happy to welcome you back to tech/today after an extended summer break from writing. Here’s what you should know as you start your week.

On the heels of the Apple Watch announcement, Tim Cook hinted that television could be the product category his company tackles next. In a candid interview with Charlie Rose on Friday, Cook said watching TV is like “rewinding the clock” and added Apple “continues to have great interest” in improving the user experience.

So when can we expect an Apple television set? Well, don’t hold your breath. “The hardest decisions we make are all the things not to work on,” Cook added as a caveat. 

Still, the interview is worth noting. Apple’s CEO used strikingly similar language about wrist-worn wearables in a May 2013 interview with Walt Mossberg. 

Tim Cook also opened up about life at Apple after Steve Jobs, saying that Jobs would be incredibly proud of the work his company is doing today. On the acquisition of Beats by Dre, Cook said Apple purchased the headphone manufacture for its combination of talent, products and services. You can watch the entire Charlie Rose interview here.

The other big Apple story over the weekend: iPhone 6, of course. Preorders for Apple’s new larger smartphones began Friday morning and sold out in hours, with estimated shipping times slipping to 3-4 weeks. The phone officially hits stores this Friday.

Thanks for starting your day with tech/today. Have a wonderful day! Here are the other tech stories I’m keeping an eye on.

Microsoft Set to Acquire Minecraft Later Today

And not everyone is happy about it. Kerry Flynn has the story about Minecraft fans' reaction to the news on the Huffington Post. (Spoiler: they're not excited.)

Other Monday Tech Headlines

  • WordPress preemptively resets 100,000 accounts as a precaution over recent Gmail password leaks. Paul Sawers has the story on TNW.
  • Google unveils "Android One," a new initiative aiming to bring phones that cost less than $100 to "the next five billion" in the emerging markets. Here's Richard Nivea's report on CNET.
  • Woah. SanDisk unveiled a new 512GB SD card over the weekend. That's twice the storage of most computers on a memory card. Too bad none of us will be buying it (yet), since it costs $800.

Drew Rapp

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